Mobility Insights from the Transportation Behavior of Stadt Kaarst Employees
What are the current choices? How could they be more sustainable?
Needs:
The city of Kaarst, in North Rhine-Westphalia, Germany, is taking proactive steps to make the daily commutes of its municipal employees more sustainable. The municipality conducted a comprehensive survey to determine:
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It aimed to understand travel habits, transportation preferences, and barriers to using sustainable modes of transport.
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Identify opportunities for improvement.
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Assess the potential impact of different support measures.
The ultimate goal is to reduce transportation-related CO₂ emissions and promote healthier, more environmentally friendly transportation options for employees.
Methodology:
A digital survey was distributed to employees via Mapalyse. The survey covered the following topics:
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Demographic information
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Travel behaviour
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Car usage
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Bicycle potential
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Public Transportation potential
The survey included map location selection, single and multiple choice questions, matrix questions, conditional multiple choice questions, and open-ended questions.
A total of 200 participants completed the survey in August and September 2021.
Sample question: What additional measures do you find useful that the Municipality of Kaarst could take to support the transition to more sustainable transport options?
Analysis:
As data was collected, analyses were automatically generated in Mapalyse. This made it possible to analyze responses individually or in summary format using various charts and map views.
Key Findings:
The Mapalyse survey provided insights for Stadt Kaarst on:
Main mode of transportation:
Private vehicle
Practical needs highlighted with qualified feedback
Adequacy of parking areas (for bicycles and cars)
Willingness to switch to cycling
Public transport usage potential
Attitude towards sustainable change
These insights guide the development of a forward-looking, inclusive mobility strategy for Kaarst municipal employees.